Built for the people who actually run the shows.

The problem

Selling live shouldn't mean stitching ten tools together.

Sellers who go live end up juggling a streaming platform, a separate store, a spreadsheet for orders, another for expenses, a shipping site, an email tool, and a pile of marketplace exports. The sale happens on stream, but everything after it lives somewhere else — so nothing lines up, and the numbers never quite match.

Roots HQ exists to close that gap. The show, the storefront, the orders, the customers, and the money all live in one place, so a sale on stream is the same record you fulfill, follow up on, and count in your profit-and-loss.

Seller-first philosophy

We build what earns its place.

We'd rather ship a smaller set of features that genuinely work than a long list that mostly doesn't. Everything on this site describes capabilities that exist in the product today; when something is still on the roadmap, we say so plainly rather than dress it up.

• Honest scope — we tell you what is built and what is coming.
• One connected system instead of a bundle of disconnected apps.
• Export your contacts, sales, mileage and tax records as CSV whenever you like.
• Pricing and billing you can actually understand.

How we handle feedback

The roadmap is shaped by the people using it.

Because Roots HQ is used to run a working business every day, feedback isn't abstract — it comes from real shows, real orders, and real edge cases. We prioritize the changes that remove friction from selling, and we'd rather fix the thing that trips you up on stream than add something flashy that nobody asked for.

Support

Responsive help when it matters.

Support tickets are built into the platform, so you can raise an issue where you're already working and track it through to resolution. When you're live and something needs attention, you shouldn't have to hunt for how to reach us.

The long view

Where this is going.

The vision is simple: make it possible to run a real, growing business around live selling without outgrowing your tools. That means deepening the platform where sellers feel the pinch — richer live features, smarter automation, and stronger reporting — while keeping the whole thing coherent enough that one person can still understand it. We build for the long term, not the demo.