About Roots HQ
Built by people who run a product business — because we needed it too.
Roots HQ began with a real independent business: selling online, at markets and in person, with a different tool for every part of the work and nothing that agreed with anything else. We built the headquarters we wanted — and we still run a business on it every day.
Why it exists
The work around selling shouldn’t live in ten places.
An independent product business sells in more places than ever — its own website, a weekend market, a pop-up, a marketplace or two — and each place tends to bring its own tool, its own copy of the products and its own idea of who the customer is. The selling is the easy part; keeping all of it agreeing is the work.
Roots HQ puts the products, stock, orders, customers, events and numbers behind all of those places in one workspace, on the web and on Android with Roots Manager and Roots POS. Enter something once and use it everywhere it belongs.
We would rather ship a smaller set of things that genuinely work than a long list that mostly doesn’t. When something is still being built, we say so.
The business behind it
Earth Born Roots runs on Roots HQ — and it’s our co-founder’s business.
Jen, Roots HQ’s co-founder, runs Earth Born Roots: bread, preserves, soap and minerals, sold at markets and online. It is a real business and it uses Roots HQ every day, so the product is shaped by real market days and real orders. It is related to Roots HQ, so we don’t present it as a customer testimonial — it is where the problems come from.
Photographs by Earth Born Roots, used with permission. Earth Born Roots is related to Roots HQ through our co-founder; this is not a customer testimonial.
How we work with you
A working relationship, not a closed box.
We start with how your business works
Where you sell, where orders come from, how you fulfil them, what you report on and what wastes your time — before we talk about features. That is what the application is for.
We want your feature requests
Not every request is built exactly as asked. Every useful one is heard, looked at honestly, and prioritised against what the platform and its businesses need.
We tell you the truth
Clear answers, honest timelines, useful updates, and plain acknowledgement when something is a limitation — on this site and in support.
One team stays accountable
Fewer disconnected systems means fewer places for responsibility to fall through. The people who build Roots HQ stay responsible for how it works.
When you ask for something
How a request actually moves.
01
Tell us what slows you down
A workflow, a report you can’t get, a step someone repeats by hand.
02
We look at the actual work
How it really happens today, not how software assumes it happens.
03
We name what it is
A bug, configuration, training, an integration, something specific to your business, or a new platform feature — and we don’t charge for them as if they were the same.
04
We explain the options
Including effort and whether it fits. Sometimes the honest answer is “that already exists — here’s how.”
05
You can see where it stands
Approved work moves through a visible feature-request process.
06
It ships, and you hear about it
Tested, documented and released — and the person who asked is told.
Root here. Branch everywhere.
Tell us about your business.
Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.
What the application is for
- Tell us how you sell, not why you deserve it
- Your application is reviewed by our team
- Standard onboarding is included with every Roots HQ plan.