Our co-founder’s business
Earth Born Roots: One Business, One Connected Root System
A small-batch preserves and sourdough business selling from its own storefront, at markets, and live — with one system behind all of it. Everything on this page can be checked by opening their shop.
Earth Born Roots is related to Roots HQ through our co-founder; this is not a customer testimonial.
The shape of the problem
Selling in four places does not mean running four businesses.
An independent food business sells from its own site, at weekend markets, on live streams, and to repeat customers who message directly. Each of those usually brings its own tool — and its own copy of the inventory, its own idea of who the customer is, and its own export to reconcile at the end of the month. The work is not the selling. The work is keeping four systems agreeing with each other.
- One catalogue, not one per channel
- One customer record, however they bought
- One order queue across shipping, market pickup and local delivery
- One set of numbers at the end of it
Storefront
A shop that belongs to the business.
Earth Born Roots sells on their own domain, with their own branding, their own product photography and their own customer accounts. A shopper who buys from them is their customer — the email address, the order history and the permission to contact them again all sit in the business's own system rather than behind a marketplace's.
- Their own domain, with their own logo and storefront look
- Collections that group the catalogue for shoppers
- Customer accounts with order history
- A newsletter list the business owns outright
Products, inventory and flash sales
One catalogue behind every place they sell.
The same product records power the storefront, the POS at a market and anything sold live. Stock moves once. A flash sale is a scheduled price with a start and an end, so a weekend promotion turns itself off without anyone remembering to change it back on Monday morning.
- One inventory list for everything they stock
- Per-item control over which channels an item appears on
- Scheduled flash sales that end on their own
- Item details that suit food — ingredients, allergens, net weight, storage
Markets and live selling
In-person and live are part of the same business.
Market dates are published on the storefront with the days and hours for each, and customers can order ahead for pickup at a specific day. Live shopping runs from the same catalogue, so a piece sold on a stream is the same record that leaves the shelf.
- Public market schedule with per-day hours
- Order-ahead pickup tied to the day the customer chose
- Live streams and drops announced from the same system
- Event checklists for packing what actually needs to be in the van
Market dates, shop collections, recipes, blog posts, the newsletter signup and customer accounts are all live on earthbornroots.com right now.
Nothing on this page describes what they sell or earn — only which parts of Roots HQ their public site visibly runs on.
Content and customers
Recipes and stories that give the products a reason.
A jar of preserve is a better purchase when there is something to do with it. Recipes and blog posts live in the same system as the catalogue, so content can point at a product and a product can point back — and the newsletter that carries it goes to a list the business owns.
- Recipes and blog content alongside the catalogue
- A newsletter built on their own customer list
- Content and products that reference each other
- Customer accounts that persist across channels
What this page deliberately does not show
Their numbers are theirs.
There is no revenue, order volume, customer count, inventory cost, margin or payout figure anywhere on this page, and there never will be. Everything above is either visible on their public storefront or shown from a demonstration workspace with synthetic data. A platform that publishes its customers' trading figures to win new ones has told you exactly what it will do with yours.
Root here. Branch everywhere.
Tell us about your business.
Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.
What the application is for
- Tell us how you sell, not why you deserve it
- Your application is reviewed by our team
- Standard onboarding is included with every Roots HQ plan.