See it in action

What Roots HQ actually looks like, running a real-looking day.

A short demo first, then the real screens behind it. Everything here comes from Willow & Fern, our fictional demo business, in the current Roots HQ.

About 75 seconds

Follow one product through the business.

Jen, our co-founder, follows Philodendron Brasil from the product editor, to the storefront and Roots POS, to the order and the report.

Written and narrated by Jennifer D’Aguiar, co-founder of Roots HQ. Willow & Fern is a fictional demo business; all data shown is demo data.
Read the transcript

Hey, it’s Jen, co-founder of Roots HQ. I run a small product business too, so I know one new item means more than adding a photo and a price. There’s getting it listed, letting customers know about it, handling the sale, getting the order to them, and figuring out how it did. Let’s follow one product through Willow & Fern, our fictional demo shop. We start by adding the item and its details. Then we make it available online, at event, or both. Once it’s listed, customers can find it in the storefront, and we have a page we can share. When a sale comes in, we can see what needs to happen next. Shipping, pickup, local delivery, or an event sale. Afterwards, reports help us see what sold and where the sale came from. That’s Roots HQ, one workspace for the work around selling, whether you sell online, events, or both. We’re inviting vendors to apply for the beta. Take a look around and tell us what would make Roots HQ useful for your business.

1 · The headquarters

One screen for what needs you today.

A personal greeting, Calyx’s brief, the next event with its prep progress, and a short list of what is waiting on you — orders, customer replies, stock.

Roots HQDemo data
Ivy Calloway's Roots HQ dashboard for Willow & Fern: greeting, Calyx's Morning Brief, the Autumn Pop-Up as the next event with prep progress, and Needs Your Attention.

Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.

2 · Orders

Every order, wherever it came from, with its path.

Online, event, delivery and pickup orders on one board; each order shows its customer and what happens next.

OrdersDemo data
The order board's Order Paths: Online, Event, Delivery and Pickup orders with counts.
OrdersDemo data
Order WF-2026-0109: one Fiddle Leaf Fig Plant, the customer's name and email, and order details showing pickup.

Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.

3 · Products

One catalogue, sold everywhere.

Photos, prices and stock in one list — the same products appear in the storefront, in Roots POS and in Roots Manager.

Roots HQDemo data
The Willow & Fern product list with photos, names, prices and stock.

Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.

4 · Away from the desk

Roots Manager and Roots POS, on Android.

Manager for the day’s orders and stock from your phone; POS for selling at the booth, against the event you are at.

Roots Manager on Android: the Willow & Fern home screen with Calyx's brief and today's numbers.
Roots Manager
Roots POS on Android at the Autumn Pop-Up.
Roots POS

Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.

5 · Where sales come from

Your shop and your other platforms, side by side.

Sales by outlet — your website, connected marketplaces and imported sales — on one dashboard.

Sales DashboardDemo data
The Sales Dashboard: Top sales outlets — Website, eBay, Shopify, Etsy and Livestream — and revenue for the last 30 days.

Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.

6 · Calyx

She proposes. You review. Then you decide.

Here Calyx has noticed a best seller about to sell out and suggests adding stock. Nothing changes until you press Confirm.

CalyxDemo data
A Calyx insight in Roots HQ: Rosemary Starter Plant sold 23 units in 30 days and has 5 left; the suggested inventory adjustment says “Nothing changes until you confirm”, with Cancel and Confirm buttons.

Calyx’s own review step, from the Willow & Fern demo workspace (fictional data).

Root here. Branch everywhere.

Tell us about your business.

Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.

What the application is for

  • Tell us how you sell, not why you deserve it
  • Your application is reviewed by our team
  • Standard onboarding is included with every Roots HQ plan.