See it in action
What Roots HQ actually looks like, running a real-looking day.
A short demo first, then the real screens behind it. Everything here comes from Willow & Fern, our fictional demo business, in the current Roots HQ.
About 75 seconds
Follow one product through the business.
Jen, our co-founder, follows Philodendron Brasil from the product editor, to the storefront and Roots POS, to the order and the report.
Read the transcript
Hey, it’s Jen, co-founder of Roots HQ. I run a small product business too, so I know one new item means more than adding a photo and a price. There’s getting it listed, letting customers know about it, handling the sale, getting the order to them, and figuring out how it did. Let’s follow one product through Willow & Fern, our fictional demo shop. We start by adding the item and its details. Then we make it available online, at event, or both. Once it’s listed, customers can find it in the storefront, and we have a page we can share. When a sale comes in, we can see what needs to happen next. Shipping, pickup, local delivery, or an event sale. Afterwards, reports help us see what sold and where the sale came from. That’s Roots HQ, one workspace for the work around selling, whether you sell online, events, or both. We’re inviting vendors to apply for the beta. Take a look around and tell us what would make Roots HQ useful for your business.
1 · The headquarters
One screen for what needs you today.
A personal greeting, Calyx’s brief, the next event with its prep progress, and a short list of what is waiting on you — orders, customer replies, stock.

Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.
2 · Orders
Every order, wherever it came from, with its path.
Online, event, delivery and pickup orders on one board; each order shows its customer and what happens next.


Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.
3 · Products
One catalogue, sold everywhere.
Photos, prices and stock in one list — the same products appear in the storefront, in Roots POS and in Roots Manager.

Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.
4 · Away from the desk
Roots Manager and Roots POS, on Android.
Manager for the day’s orders and stock from your phone; POS for selling at the booth, against the event you are at.


Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.
5 · Where sales come from
Your shop and your other platforms, side by side.
Sales by outlet — your website, connected marketplaces and imported sales — on one dashboard.

Real Roots HQ screens. Willow & Fern is a fictional demo business; all data shown is demo data.
6 · Calyx
She proposes. You review. Then you decide.
Here Calyx has noticed a best seller about to sell out and suggests adding stock. Nothing changes until you press Confirm.

Calyx’s own review step, from the Willow & Fern demo workspace (fictional data).
Root here. Branch everywhere.
Tell us about your business.
Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.
What the application is for
- Tell us how you sell, not why you deserve it
- Your application is reviewed by our team
- Standard onboarding is included with every Roots HQ plan.