Beta program

Roots HQ is in beta, with businesses that help shape it.

We are inviting a small number of independent product businesses to run on Roots HQ before general availability. Everyone applies the same way, and selected businesses are invited.

What taking part involves

A working product, a working business, and an honest conversation.

  • A real business, really running

    Beta businesses run their actual products, orders, events and customers on Roots HQ — not a sandbox.

  • Rough edges

    Roots HQ is still being built. Expect changes, the occasional bug, and features that arrive while you are using it.

  • Feedback

    We will ask what is working and what is not, and the answers shape what we build next.

  • Confidentiality

    You may see features before they are public. Keeping those confidential can be part of taking part.

How it works

One application, reviewed by people.

  1. 1 · Apply

    Tell us about your business at /apply — where you sell and what takes too much of your time.

  2. 2 · We review it

    Our team reads every application and gets back to you about fit.

  3. 3 · Selected businesses are invited

    The beta is small on purpose, so not every application leads to a beta place. If yours does, we talk you through what taking part involves before anything starts.

  4. 4 · Onboarding

    Standard onboarding is included with every Roots HQ plan. We use your application to prepare your workspace and guide you through getting started. Hands-on implementation is optional and quoted separately.

Root here. Branch everywhere.

Tell us about your business.

Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.

What the application is for

  • Tell us how you sell, not why you deserve it
  • Your application is reviewed by our team
  • Standard onboarding is included with every Roots HQ plan.