Beta program

Try Roots HQ before general availability.

We're inviting a limited number of businesses to run on Roots HQ while it's still in beta. Applications are reviewed — submitting this form does not grant access.

What the program is

What you get, and what we ask

While you're in the beta

  • Roots HQ is free for the duration of the beta.
  • You're running a product that's still being built — expect rough edges, changes, and the occasional bug.
  • We'll ask for feedback on what's working and what isn't.
  • Unreleased features and anything else not yet public stay confidential — that's the agreement below.

After general availability

  • Beta participants get 50% off for 12 months, counted from Roots HQ's general-availability date.
  • That date is the same for everyone in the program — the 12 months isn't measured from when you joined or from your first invoice.
  • After that 12-month window, standard pricing applies.

Applications are reviewed by our team before access is granted. We haven't set a fixed turnaround time — we'll follow up at the email address you provide.

Confidentiality agreement

Read the agreement, then apply

This is a one-way agreement: you're agreeing to keep certain information confidential. We're not taking on any confidentiality obligation to you in this document. The full text is below — please read it before checking the box.

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This is recorded as your signature on the agreement, along with the date, time, and the version of the text shown above.

Submitting this application does not grant access to Roots HQ. We review every application and follow up by email. Protected by a simple verification question; we don't share your details.