Business tools
Everything behind the show, in one place.
Live selling is the front of the store. Behind it, Roots HQ runs the whole business — catalog, orders, customers, marketing, money, and the team — so every show connects to real operations instead of a spreadsheet.
Products & inventory
One catalog behind every channel
Categories, featured items, flash sales, pre-orders, seasonal availability, and per-product inventory tracking — plus cost fields for true margins. Import products in bulk to get started fast.
Tied to live selling: Spotlight any product live and inventory stays in sync with your storefront.
Orders & fulfillment
Every sale in one queue
A full order lifecycle with live EasyPost shipping rates and labels, tracking, market-event pickup, and next-day local delivery within a radius — all from the same screen.
Tied to live selling: Orders from a live show drop into the same fulfillment queue as storefront orders.
CRM
Know your buyers
A rich contact record with tags, static and dynamic segments, consent tracking, points, and tiers — with CSV import and export.
Tied to live selling: Buyers from a show become contacts you can segment and re-engage.
Email & SMS
Reach people where they are
Build email and SMS campaigns with templates, schedule or send now, and track opens and clicks. Automated workflows and forms capture and nurture leads.
Tied to live selling: Send a "we're live" blast before the show and a recap after it ends.
Promotions
Every offer, in one hub
Coupons & discounts, prize wheels, giveaways, loyalty & rewards, and special offers all live in one Promotions page, with a guided builder that asks what you’re trying to do and drops you into the right tool. Coupons, automatic discounts, and giveaway entry can each be limited to a specific Customer Group.
Tied to live selling: Run a live-only discount code or a giveaway tied to a show, then watch entries and redemptions in the same place.
AI tools
A hand with the copy, the pricing, and learning the app
A marketing-copy assistant drafts subject lines, email and SMS copy, product descriptions, and campaign ideas. For minerals, AI pricing research uses real web-search comparables — never fabricated ones. Ask Sage "how do I…" and it can launch a guided, in-app walkthrough that points to the exact button or field for the task.
Tied to live selling: Draft show announcements and product descriptions before you go live.
The Ledger
Profit, margins, and expenses
Profit-and-loss, margins, categorized expenses, invoices, a mileage tracker, and a Tax Center with receipt scanning — with CSV export. Store tax is applied at checkout automatically.
Tied to live selling: Live-show revenue flows into the same P&L as the rest of your sales.
Reporting
See what actually works
Overview dashboards, contact growth, campaign performance, revenue, top products, and traffic — with exports where you need them.
Tied to live selling: Per-show revenue is attributed automatically, so you can compare shows.
Employees & permissions
Bring your team in
Admin, staff, and customer roles with tenant memberships, plus MFA/2FA for admins and staff to keep accounts secure.
Tied to live selling: Staff can help run a show and process orders while you host.
Locations & events
Sell in person, too
Market events power pickup at the shows you attend, with subscriber notifications when a new event is added. Build a reusable packing checklist for each event — from a starter template or from scratch — with a branded printable sheet and a cash-drawer verification step, so nothing gets left at home.
Tied to live selling: Offer market pickup as a fulfillment option for live-show orders.
Billing
Your subscription, transparent
Roots HQ runs on a multi-tenant control plane with plans, features, usage metering, and a billing ledger — so what you pay for is clear.
Tied to live selling: Live selling is part of the platform, not a bolt-on you pay extra to enable.
Integrations
Connect the tools you already use
Payments via PayPal and Square, shipping via EasyPost, email via SES/SMTP, SMS via Twilio, social auto-posting to Instagram and Facebook, marketplace listing on Etsy and eBay, and sales import from Whatnot and more.
Tied to live selling: Announce shows to social and import past marketplace sales into one view.
Automation
Let routine work run itself
Automation workflows trigger email and SMS steps, tasks and reminders keep follow-ups on schedule, and forms feed straight into your CRM.
Tied to live selling: Automatically follow up with everyone who bought during a show.
Integrations
Works with the services you already run on.
See how it all connects around your shows on the sell live page.
See how Roots HQ fits your business.
A guided walkthrough of the platform, mapped to how you sell.