Sell live
Turn your live shows into a sales engine.
Add your stream’s link to a live session, spotlight products as you show them, and take orders with auctions, claims, or direct purchase. Every sale is attributed to the show and drops straight into fulfillment.
How it works
From account to follow-up, in six steps.
- 1
Apply and get set up
Apply for Roots HQ; once you’re set up, connect the accounts you already use.
- 2
Add or import products
Build your catalog by hand or import it — plus bring in past sales from Whatnot, eBay, Etsy, Shopify and more.
- 3
Schedule your show
Create a live session, set the date, and add the link to your stream on YouTube, Facebook or another service.
- 4
Go live
Spotlight products, open auctions, accept claims, and drop new items mid-show. You can send an announcement to your own Facebook Page or Instagram account once you have added your own Meta access tokens.
- 5
Fulfill orders
Every sale lands in one queue — buy shipping labels, arrange market pickup, or schedule local delivery.
- 6
Review analytics & follow up
See revenue attributed to the show, then follow up with buyers by email and send a recap.
Streams
Go live on the platforms your audience already watches.
Add the link to your YouTube, Facebook or other stream to a live session in Roots HQ. During the show you control what's spotlighted, watch orders arrive, and see sales in real time — all from one control screen.
- Add the link to your stream — YouTube, Facebook or another service
- A public live page on your own website while you stream
- Post a "we're live" announcement to your own Instagram and Facebook
- Post-show recap email to buyers
Auctions, claims & drops
Take bids, holds, and direct sales without leaving the show.
Open a product as an auction and close it when you're ready, or enable claims so the first valid comment wins a hold. Queue new items to drop mid-show to build urgency, and apply live-only promos to spotlighted items.
- Auctions with a live bid feed
- Claims and holds for one-of-a-kind items
- Scheduled product drops during the show
- Live-only promotions on spotlighted items
Attribution
Every order tied to the show that drove it.
Orders placed during a live session are attributed to it automatically. After the show, the session summary tells you exactly how much revenue it generated — no manual tagging, and it feeds straight into your unified sales and P&L.
- Sales auto-attributed to the active session
- Per-show revenue in reporting
- Feeds unified sales and profit-and-loss
- Buyer list ready for follow-up
Session attribution: orders from the active stream are tagged automatically, so revenue per show is visible without any cleanup.
Live brings them in. Your storefront keeps them shopping.
Between shows, buyers keep browsing and checking out on your permanent storefront — same catalog, same fulfillment.
Explore storefronts →Root here. Branch everywhere.
Tell us about your business.
Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.
What the application is for
- Tell us how you sell, not why you deserve it
- Your application is reviewed by our team
- Standard onboarding is included with every Roots HQ plan.