Storefronts
Live shows bring customers in. Your storefront keeps them shopping.
A permanent ecommerce storefront on your own site — with the same catalog, discounts, and fulfillment as your live shows. Buyers browse and check out any time, not just when you're on stream.
Catalog
One catalog, everywhere you sell.
Organize products into categories, feature what's new, and set flash-sale prices, pre-orders, and seasonal availability. The same catalog powers your storefront and your live shows, so nothing is kept in two places.
- Categories and featured products
- Flash sales, pre-orders, and scheduled availability
- Inventory tracking per product
- State shipping restrictions for cottage-food and regulated items
Cart & checkout
Checkout that gets the totals right.
Customers add to cart and check out securely. The server computes discounts, tax, and live shipping rates authoritatively at checkout — so the total a buyer sees is the total they pay, with card payments handled by PayPal or Square.
- Server-computed totals — discounts, tax, and shipping
- Automatic cart-rule and code-based discounts
- Live shipping rates via EasyPost
- PayPal and Square payments
Customer accounts
Buyers get an account and their order history.
Checkout can create a customer login automatically, so buyers can come back, view past orders, and reorder. Every purchase — from a live show or the storefront — shows up in the same history.
- Automatic customer accounts at checkout
- Order history across live shows and storefront
- Points and tiers for repeat buyers
- Reviews and product suggestions
Content
Pages, blog, and recipes on the same site.
Build out landing pages, publish a blog, and share recipes or guides from the built-in CMS — all on the storefront domain, so your content and your catalog live under one roof.
- CMS pages and landing pages
- Blog and recipe publishing
- Custom-domain support with DNS verification
- Forms to capture leads and signups
Run your storefront on your own custom domain, verified by DNS — your brand, your address.
Pair it with live selling.
Run shows to bring customers in, then let the storefront do the selling around the clock — one catalog, one fulfillment queue.
See how live selling works →See how Roots HQ fits your business.
A guided walkthrough of the platform, mapped to how you sell.

