Storefronts

Live shows bring customers in. Your storefront keeps them shopping.

A permanent ecommerce storefront on your own site — with the same catalog, discounts, and fulfillment as your live shows. Buyers browse and check out any time, not just when you're on stream.

Catalog

One catalog, everywhere you sell.

Organize products into categories, feature what's new, and set flash-sale prices, pre-orders, and seasonal availability. The same catalog powers your storefront and your live shows, so nothing is kept in two places.

  • Categories and featured products
  • Flash sales, pre-orders, and scheduled availability
  • Inventory tracking per product
  • State shipping restrictions for cottage-food and regulated items
StorefrontIllustrative example
Blue Kyanite, rawFeatured
Selenite towerIn stock
Cedar candleFlash sale

Cart & checkout

Checkout that gets the totals right.

Customers add to cart and check out securely. The server computes discounts, tax, and live shipping rates authoritatively at checkout — so the total a buyer sees is the total they pay, with card payments handled by PayPal or Square.

  • Server-computed totals — discounts, tax, and shipping
  • Automatic cart-rule and code-based discounts
  • Shipping rates through your own Shippo, Envia.com or ShipStation account (Beta; live label purchasing is not available)
  • PayPal and Square payments
CheckoutIllustrative example
Subtotal$84.00
Discount (WELCOME)−$8.40
ShippingLive rate
TaxCalculated
TotalServer-computed

Customer accounts

Buyers get an account and their order history.

Checkout can create a customer login automatically, so buyers can come back, view past orders, and reorder. Every purchase — from a live show or the storefront — shows up in the same history.

  • Automatic customer accounts at checkout
  • Order history across live shows and storefront
  • Points and tiers for repeat buyers
  • Reviews and product suggestions

Content

Pages, blog, and recipes on the same site.

Build out landing pages, publish a blog, and share recipes or guides from the built-in CMS — all on the storefront domain, so your content and your catalog live under one roof.

  • CMS pages and landing pages
  • Blog and recipe publishing
  • Custom-domain support with DNS verification
  • Forms to capture leads and signups

Run your storefront on your own custom domain, verified by DNS — your brand, your address.

Pair it with live selling.

Run shows to bring customers in, then let the storefront do the selling around the clock — one catalog, one fulfillment queue.

See how live selling works →

Root here. Branch everywhere.

Tell us about your business.

Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.

What the application is for

  • Tell us how you sell, not why you deserve it
  • Your application is reviewed by our team
  • Standard onboarding is included with every Roots HQ plan.