Storefronts

Live shows bring customers in. Your storefront keeps them shopping.

A permanent ecommerce storefront on your own site — with the same catalog, discounts, and fulfillment as your live shows. Buyers browse and check out any time, not just when you're on stream.

Roots HQ storefront home page.
Storefront · home

Catalog

One catalog, everywhere you sell.

Organize products into categories, feature what's new, and set flash-sale prices, pre-orders, and seasonal availability. The same catalog powers your storefront and your live shows, so nothing is kept in two places.

  • Categories and featured products
  • Flash sales, pre-orders, and scheduled availability
  • Inventory tracking per product
  • State shipping restrictions for cottage-food and regulated items
Storefront — example
Blue Kyanite, rawFeatured
Selenite towerIn stock
Cedar candleFlash sale

Cart & checkout

Checkout that gets the totals right.

Customers add to cart and check out securely. The server computes discounts, tax, and live shipping rates authoritatively at checkout — so the total a buyer sees is the total they pay, with card payments handled by PayPal or Square.

  • Server-computed totals — discounts, tax, and shipping
  • Automatic cart-rule and code-based discounts
  • Live shipping rates via EasyPost
  • PayPal and Square payments
Checkout — example
Subtotal$84.00
Discount (WELCOME)−$8.40
ShippingLive rate
TaxCalculated
TotalServer-computed

Customer accounts

Buyers get an account and their order history.

Checkout can create a customer login automatically, so buyers can come back, view past orders, and reorder. Every purchase — from a live show or the storefront — shows up in the same history.

  • Automatic customer accounts at checkout
  • Order history across live shows and storefront
  • Points and tiers for repeat buyers
  • Reviews and product suggestions
Roots HQ storefront shop page.
Storefront · shop

Content

Pages, blog, and recipes on the same site.

Build out landing pages, publish a blog, and share recipes or guides from the built-in CMS — all on the storefront domain, so your content and your catalog live under one roof.

  • CMS pages and landing pages
  • Blog and recipe publishing
  • Custom-domain support with DNS verification
  • Forms to capture leads and signups

Run your storefront on your own custom domain, verified by DNS — your brand, your address.

Pair it with live selling.

Run shows to bring customers in, then let the storefront do the selling around the clock — one catalog, one fulfillment queue.

See how live selling works →

See how Roots HQ fits your business.

A guided walkthrough of the platform, mapped to how you sell.