Content & Website

Your public site, fully owned and CMS-driven.

Build pages, publish a blog, share recipes, list upcoming markets, and embed video — all from the same content tools that power your storefront.

A storefront homepage and content built in Roots HQ.
Storefront · homepage & content

CMS page builder

Build pages without touching code.

The page builder lets you compose content blocks — text, images, video, calls to action — in any order. Pages live under your domain and are managed entirely from the admin.

  • Block-based composition: text, images, video, CTAs
  • Pages published and unpublished from the admin
  • Sits under your existing domain
  • No code required to create or update a page
Pages — example
About usPublished
Spring collectionPublished
FAQDraft

Blog

Write once. Cross-post to Instagram and Facebook.

Publish blog posts with rich text, inline images, and embedded video. When you publish, you can send the post to your connected Instagram and Facebook pages automatically.

  • Rich text and inline media in each post
  • Inline video embeds via paste-any-link
  • Automatic cross-post to Instagram on publish
  • Automatic cross-post to Facebook on publish
Blog post — example

Spring harvest update

Status · Published
Instagram postedFacebook posted

Recipes

Recipe pages with ingredients, reviews, and SEO.

Publish recipes with a structured ingredient list and step-by-step method. Customers can leave reviews, add ingredients to a shopping list, and share. Each recipe generates schema.org JSON-LD for search engines.

  • Structured ingredient list and method
  • Customer reviews on each recipe
  • Shopping list generation from ingredients
  • JSON-LD structured data for search engines
Recipe — example

Cedar & Sage tea

4 reviews8 ingredientsJSON-LD structured data
Shopping list: add all

Market dates & events

List your upcoming markets and events.

Add market dates and event entries to your site. Customers see where you'll be and when. Events can include location, hours, and a short description.

  • Create market or event entries from the admin
  • Date, location, and hours per entry
  • Public calendar on your website
  • Events are easy to update or cancel
Events — example

Saturday Market

June 14, 8am–2pm · Downtown plaza

Art Walk

June 21, 4pm–8pm · Main Street

Media library & video

Every media file in one library. Video posters generated automatically.

Upload images and video to the media library. Video files get a thumbnail poster generated automatically via ffmpeg — no manual screenshot needed. Embed any video by pasting the URL: YouTube, Vimeo, or direct file links all work.

  • Centralized media library across all content types
  • Auto video-poster thumbnail generation on upload
  • Paste-any-link video embeds in blog posts and pages
  • Same media usable across pages, blog, and recipes
Media library — example
spring-harvest.jpgimage
intro-video.mp4video· poster generated
logo.svgimage

See how Roots HQ fits your business.

A guided walkthrough of the platform, mapped to how you sell.