Analytics & Reporting
The numbers that matter, in one place.
Sales performance, web traffic, and content engagement — visible from the same admin without exporting to a spreadsheet or setting up a separate analytics tool.
Revenue & conversions
Sales performance by channel and product.
The revenue view shows orders, revenue, and channel breakdown — website, live streams, and marketplace imports. See which products are converting and which content is driving purchases.
- Order and revenue totals by time period
- Channel breakdown: website, live, imported marketplaces
- Top products by revenue and order count
- Conversion events tracked per content piece
Website
Live streams
Marketplace imports
Top channels by order count · illustrative
Web traffic
Page views, sessions, and referrers.
Web traffic analytics show how visitors reach your site, which pages they view, and how long sessions last. Referrer data tells you which sources are sending traffic.
- Page views and unique sessions
- Top pages by view count
- Referrer source breakdown
- No third-party tracking scripts required
Content performance
See which blog posts and recipes are working.
Content pages — blog posts, recipes, market events — are tracked alongside storefront pages. See which posts drive traffic and which recipes are shared most.
- Blog post views and engagement
- Recipe views and shopping list additions
- Market event page traffic
- Top content visible alongside revenue data
Where your sales come from
Your other platforms, in the same reports.
eBay and Etsy orders can sync in once your own app credentials and OAuth tokens are configured (Limited); sales from Shopify, Whatnot and Palmstreet join your reports when you upload an export. How each one connects.
See the full integration breakdown for details on each platform.
Root here. Branch everywhere.
Tell us about your business.
Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.
What the application is for
- Tell us how you sell, not why you deserve it
- Your application is reviewed by our team
- Standard onboarding is included with every Roots HQ plan.