Live Shopping
Sell on stream. Every order tracks back.
Add your stream’s link to a live session, spotlight products as you show them, and take orders with auctions, claims, or direct purchase — all attributed to that session.
On broadcast
The overlay, the ticker, the pinned comment — all from one screen.
The OBS browser-source overlay updates automatically as your show progresses — rotating through QR codes linked to the current product, showing the just-sold ticker, and reflecting bid or claim status in real time. Everything visible in your stream is driven from the live control panel, not a separate tool.
- Rotating QR overlay for OBS
- One-click pinned comment with product link
- Just-sold ticker showing recent claims
- "We're live" announcements to Instagram and Facebook
Now showing
Blue Kyanite, raw
Auction open · claims enabled
Streams
Stream where your audience watches. Roots HQ runs the selling around it.
Go live from your own streaming software on the service you already use, and run the show from a live session in Roots HQ: choose which products are spotlighted, manage orders as they come in, and see sales in real time. Roots HQ does not host the stream, and one-click YouTube or Facebook account connections are not available yet.
- Works alongside the stream service you already use
- Public live page on your website during the session
- Sales attributed to the stream session
- Session ends — orders are in the regular fulfillment queue
Auctions & claims
Take bids, holds, and direct purchases live.
Spotlight a product as an auction, accept bids, and close it when ready. Or enable claims — first valid comment wins a hold on the item. Customers complete checkout at their own pace before the hold expires.
- Auction mode: accept bids, close manually
- Claims: first comment wins a hold
- Hold expiry handled automatically
- Live-only promotions applied to spotlighted items
Product drops
Drop new items mid-show.
Queue products to drop at a specific moment in your show. The item appears spotlighted at the right time, driving urgency without you having to navigate away from hosting the show.
- Queue drops in advance
- Drops trigger the spotlight automatically
- Works alongside auctions and claims
- Customers on the public live page see the drop
Attribution
Every sale tied to the stream that drove it.
Orders placed during or immediately after a live session are attributed to that session. When you review the session in reporting, you see exactly how much revenue it generated — without manually tagging anything.
- Sales auto-attributed to the active session
- Session summary in reporting after it ends
- Revenue visible per stream, per product
- Feeds into the unified sales and P&L
Session attribution: orders from the active stream are tagged automatically. No post-session cleanup needed.
Root here. Branch everywhere.
Tell us about your business.
Roots HQ is currently welcoming selected businesses into the beta. Every business applies the same way: tell us where you sell and what takes too much of your time — that is how we learn whether Roots HQ fits, and where your setup should start.
What the application is for
- Tell us how you sell, not why you deserve it
- Your application is reviewed by our team
- Standard onboarding is included with every Roots HQ plan.